Partnering with our friends at Oregon Dungeness Crab Commission, we set out to create a unique campaign that both increased awareness and educated Oregonians about how crabs are harvested in a sustainable and responsible way. Teaming up with our agency partner, Demo Duck, we produced a collection of engaging and informative videos. To deliver the message effectively, we created a talking crab puppet, ensuring the information was delivered in a lighthearted and memorable way while also providing educational context.