City of Eugene
Drop the Baggage
The City of Eugene recognized that many people in the city have the desire to recycle, but hesitate to do so as they were unsure which products are accepted.
Cappelli Miles set forth the Drop the Baggage campaign: A call to action for people across the city. The campaign encouraged recycling city-wide, and increased awareness of the City’s recycling programs to educate people on which products are able to be recycled.
Capabilities:
Creative Concept
Campaign Strategy
Visual Direction
Graphic Design
Audio & Video Production
Digital Strategy
Media Planning & Implementation
Visuals are Powerful
The ‘shock factor’ can often leave an impression in the minds of the audience. Drop the Baggage embraces this idea by showcasing how important it is to reduce the amount of trash you lug around with you. Each scene showcases a community member of the city with a ridiculous amount of trash they’re carrying around with them. The solution to reducing your ‘baggage’ is to recycle.
Make a Statement
We created memorable and eye-catching billboards utilizing scenes from the spot to encourage people to visit the City’s website and learn more about recycling in Eugene.
Social Media
By utilizing digital platforms like Instagram, Facebook, and Nextdoor, we extended the reach of this campaign. Allowing us to reconnect with the community and ensure our message remains top of mind.