It’s at the core of our company and it’s core to our relationship with you. When we forge partnerships with like-minded, smart organizations, the result is effective, engaging storytelling. We’re dedicated to long-term collaboration and mutually rewarding success.
Who we are.
Great marketing is all about partnerships.
WHO’S YOUR AUDIENCE?
Eighteen year olds with an attitude? Suburban moms with a credit card? Elected officials with a short term memory?
WHAT’S YOUR STORY?
Are you the best at what you do? Cheapest? Longest lived? Most fun to be around?
HOW TO CREATE THE BUZZ?
Paid media? Earned media? Social media? Some combination?
What we do
Your company is more than a company name and logo – it’s a philosophy, a voice, a vision. It’s also how you communicate that vision to others and how your audience experiences it. At Cappelli Miles, we help partners, large and not so large, unite their customers, prospects and employees behind clear, compelling brand strategy. If you don’t live your brand. Who will?
Advertising and Media
The heart and soul of any great long-term partnership, our creative services seamlessly integrate a wide variety of media, from digital to television and radio, print, web, and more. We understand the importance of a good story, and our campaigns are driven by research, created by inspiration, and measured by results. Your message means more when the right people hear it. We develop strategies to reach your target audience with pin-point accuracy.
Digital, Public Relations
Some might say that any press is good press, but the best earned-media is positive, strategic and aligned with the priorities of your brand. We work with our clients to develop earned-media strategies that are proactive, beneficial and generate effective coverage of issues that are central to your message.
Bi-Mart One Stop Shopping for Father’s DayVideo View Project
Bi-Mart – Best Outdoor Gear, Unbeatable PricesVideo View Project
Dave Frohnmayer Memorial VideoVideo View Project
60 Years of Service TributeVideo View Project
Central Willamette CCUBranding View Project
The Duck StoreBranding View Project
Northwest Health FoundationBranding View Project
Resort & Spa
Oregon Forest Resources InstituteDigital View Project
Oregon Department of RevenueVideo View Project
Oregon Forest Resources InstituteVideo View Project
George M. Sutton
Cascade Farm and OutdoorVideo View Project
Three Rivers CasinoDigital View Project
Bi-Mart – Mountain Home Country Music FestivalVideo View Project
“You can count it, but does it count?”Bruce Cappelli
“Great creative makes clients nervous.”Rod Miles
“Best two words ever: “What if…?”Bruce Cappelli
“All display is no display.”Rod Miles
“Your brand needs champions…not cops.”Bruce Cappelli
“Great advertising cannot sustain a lousy product or service. We’ve tried.”Rod Miles
“How do you make things right with your customers? Ask them.”Bruce Cappelli
“We love to counsel and coach with clients that want to grow.”Rod Miles
“Your brand starts with the real you.”Bruce Cappelli
“Just because it’s true, doesn’t make it interesting.”Bruce Cappelli
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Meet the Founders
He has that rare ability to find unusual and non-obvious solutions to a problem. How does he do it?
We don’t know. But he does and people keep coming back asking for the guru. In a testament to his sincerity and loyalty, Bruce today works with some the same clients he helped three decades ago — unheard of in this business.
The greatest compliment to Bruce is that there are so many people in creative work who look at a problem and then ask themselves, “What would Bruce Cappelli do?”
His rich 30-year career allows him to mentor and inspire the team with business management skills that are second-to-none and an insistence for empathy and ethical behavior.
Rod’s passion for reaching out and fostering strong, lasting relationships has led to robust campaigns that are strategic and creative.
He has a long history of participation as a Board Member of various non-profit groups and professional associations, including the Oregon Travel Information Council, the Eugene Executive Association, the Olympic Trials Committee, and the Transworld Advertising Agency Network.